# ARR

Learn what the ARR chart measures and when to use it.

![ARR chart](https://2b001d9a-superwall-docs-staging.staffbar.workers.dev/docs/images/charts/arr.jpg)

## What it shows

ARR shows annualized recurring revenue from subscriptions. It normalizes subscription revenue into an annual view.

## How to use it

Use ARR to understand your recurring revenue run rate and how it changes over time. It is helpful when you want a longer-range view than monthly movement can provide.

## Good to know

ARR is an annualized metric, so use it for directional recurring revenue trends instead of short-term cash timing.