# Initial Conversion

Learn what the Initial Conversion chart measures and when to use it.

![Initial Conversion chart](https://2b001d9a-superwall-docs-staging.staffbar.workers.dev/docs/images/charts/initial-conversion.jpg)

## What it shows

Initial Conversion shows the percentage of new users who converted on a paywall.

## How to use it

Use this chart to evaluate the first monetization path for new users. It is useful when you are tuning onboarding, first-session paywalls, placements, or introductory offers.

## Good to know

If Initial Conversion changes, compare it with New Users and Paywall Rate to make sure the shift is not just a change in acquisition volume or paywall exposure.