# Paywall Conversion

Learn what the Paywall Conversion chart measures and when to use it.

![Paywall Conversion chart](https://2b001d9a-superwall-docs-staging.staffbar.workers.dev/docs/images/charts/paywall-conversion.jpg)

## What it shows

Paywall Conversion shows the percentage of users who converted after opening a paywall.

## How to use it

Use this chart to judge how well paywalls convert the users who actually see them. It is helpful for comparing paywall designs, products, pricing, and experiments.

## Good to know

Review Paywall Conversion together with Paywall Rate. One tells you how often users see paywalls, and the other tells you how often exposed users convert.