# Realized LTV per paid user

Learn what the Realized LTV per paid user chart measures and when to use it.

![Realized LTV per paid user chart](https://2b001d9a-superwall-docs-staging.staffbar.workers.dev/docs/images/charts/realized-ltv-per-paid-user.jpg)

## What it shows

Realized LTV per paid user shows net proceeds per paying user, cohorted by install date.

## How to use it

Use this chart to understand how valuable paying users are after they convert. It helps separate paid customer quality from broader acquisition volume.

## Good to know

Compare this chart with Realized LTV per new user to see whether changes are coming from conversion rate, paid user value, or both.