# Sales

Learn what the Sales chart measures and when to use it.

![Sales chart](https://2b001d9a-superwall-docs-staging.staffbar.workers.dev/docs/images/charts/sales.jpg)

## What it shows

Sales shows gross revenue before refunds, taxes, and store fees are deducted.

## How to use it

Use Sales to understand top-line purchase volume and demand. It is especially useful when you want to compare how much users purchased against what eventually became proceeds.

## Good to know

If Sales is growing but Proceeds is not, look at refunds, store fees, taxes, and product mix to understand where the gap is coming from.