# Subscription Retention

Learn what the Subscription Retention chart measures and when to use it.

![Subscription Retention chart](https://2b001d9a-superwall-docs-staging.staffbar.workers.dev/docs/images/charts/subscription-retention.jpg)

## What it shows

Subscription Retention shows how subscription cohorts retain over time.

## How to use it

Use this chart to understand long-term subscriber retention by cohort. It helps you see whether newer cohorts are holding onto subscriptions better or worse than earlier cohorts.

## Good to know

Newer cohorts have less elapsed time, so their later retention periods may not be complete yet. Use wider date ranges when you need a more mature retention view.